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Corporate athletic teams · New York

Field the team everyone at your company talks about.

CoTeam builds and trains corporate athletic teams: professional coaching, real competition, and a media story your whole organization shares. Not a wellness perk. A team.

$250M/yr

What Bank of America now spends on GLP-1s for its people. Its CEO calls it "a good investment." The next one is the behavior that makes health stick: training, teammates, a start line.

Source: CNBC, Fortune, August 2026.
The pilot

One team. One season.

A 12-week program that takes up to 30 of your people, every fitness level, from sign-up to the start line of a marquee New York race. You pick the stage.

Pick the stage

J.P. Morgan Corporate Challenge

Run

Central Park, every spring. 3.5 miles alongside 10,000+ runners from New York's biggest firms.

HYROX New York, Team Relay

Hybrid

Relay teams of four, in one of the fastest-growing race formats in fitness.

Every season includes
CoachingA professional coach, remote and in person.
TrainingAn individual 12-week plan for every athlete, beginner to competitive.
NutritionGroup sessions plus one-on-one time with a performance nutritionist.
LogisticsEntries, team kit and race-day operations. Zero admin for you.
IdentityTeam name, kit design and an internal launch moment.
Season splitsSign-up → start line
WK 00

Selection & kickoff

Open call, team picked, kit ordered, launch moment inside the company.

WK 01–12

The build

Coached sessions and individual plans. Filmed along the way.

RACE DAY

On the start line

Your team, in your kit, in front of the whole city.

+4 WKS

The drop

The docuseries and content roll out across the organization.

The story

The team is 30 people. The story reaches everyone.

One Circle Media documents the season: a social-ready docuseries, internal comms cut-downs and recruiting content, built from real people doing hard things together. None of it staged.

Emmy-winning. Cannes Lion. Twenty years of work for networks, studios and global brands.

Why a team

Not a wellness perk.

Apps and stipends get downloaded and forgotten. A team has a coach, a finish line and people counting on you.

A wellness perk
CoTeam
Motivation
Up to the individual
Teammates and a coach
Goal
Open-ended
A race day on the calendar
Who it reaches
Whoever opens the app
The team, and everyone who watches the story
Admin for HR
Enrollment, reminders, renewals
None. We run it end to end.
What's left after
A usage report
A docuseries, a team, and next season

Health that sticks

Benefits & wellbeing

The companion to the health spend you've already approved: training, nutrition and accountability.

People who stay

Engagement & retention

Colleagues from different floors and departments, training for the same start line.

A story to tell

Employer brand & comms

Real content about your real people, ready for internal channels, social and recruiting.

Year-round

Start with one season. Build a program.

Every season ends at a finish line, and the calendar never runs out of them.

Spring · pilot season

Run

  • J.P. Morgan Corporate Challenge
  • Road and relay races
Summer

Play

  • Pickleball
  • Softball
Fall

Compete

  • Flag football
  • HYROX relays
Winter

Court

  • Basketball
  • Ping pong

Pilot seasons start with running or HYROX. More sports come online as programs grow.

Questions

Before the first practice.

Who can join the team?
Anyone. Every athlete gets an individual plan, from people who haven't run in years to people chasing a personal best. That mix is the point.
How many people per team?
Up to 30 athletes per team, per season. Larger companies can field more than one team.
What does our team have to manage?
Very little. We handle coaching, plans, nutrition, race entries, kit and race-day operations. You help us announce the team and pick a date for the launch moment.
What about injuries and safety?
Plans build gradually from each athlete's starting point, and every season begins with a movement screening. We'll walk through safety and insurance with your team on the first call.
Who owns the content?
The media package is scoped with your marketing and communications team, including how and where the films are used inside and outside the company.
Field a team

Get on the start line.

Pilot seasons for spring 2027 are forming now. Tell us about your company and we'll set up a short call.

Or write directly one@onecirclemedia.com 31 Hudson Yards, New York
We reply within one business day.